DISCOVERY ADS
WHAT ARE DISCOVERY ADS
Google places daily articles on their news feeds with precise targeting to the consumer. Discovery advertising allows us to place your ads in these articles. Discovery ads allow you to display one or more images in these articles to showcase your product or service.
HOW DO THEY WORK?
As advertising has fundamental shifts from search text ads to more visually stimulating advertising, Discovery ads will allow you to insert your creative images into this advertising. You can utilize one visual or their carousel feature.
WHY USE US
With our over 20 years of advertising experience and our partnership with Google we can utilize this branding feature in Discovery ads to get maximum exposure to your very precise targeted audience.
WHY USE DISCOVERY ADS
Google users are able to personalize their feeds so they are presented with the most relevant advertising in accordance with their online activity. Unlike a normal search or PPC campaign, google discovery will automatically present your desired content to your ideal audience based on their previous activity and only serve ads relevant to them. This New discovery ad format utilizes visually rich, mobile-optimized clickable images that leverage the power of the end-users intent. Google utilizes people’s website visits, app downloads, videos, and content watched, and map searches to pinpoint the most desired ads. Investing in discovery ads has shown great increases in Brand awareness and great success in capturing the intended audience’s attention by only serving this ad to a specific audience that will find this advertising relevant. Contact Us Today to discuss how to generate this advertising for your business.
DISCOVERY AD EXAMPLES
In addition to the Google Feed, Discovery ads also run on YouTube’s mobile home feed, and in Gmail’s social and promotions tabs. Here’s a look at all three placements:
LET’S WORK TOGETHER
We would love to hear from you, and we would appreciate the opportunity to partner with you to grow your business.
Please complete the form on the right for a no-obligation needs analysis, or even if you just have a question about how to use Digital media to grow your business.
