WHAT IS OTT/CTV
Over The Top TV or Connected TV is Television content provided via a high-speed internet connection rather than cable or satellite. Examples Netflix, Hulu, Apple TV, Sling, and Youtube TV.
WHY SHOULD BUSINESSES USE
Exponential growth in Online media streaming services. OTT Usage has tripled over the past 5 years. Subscribers expected to grow to 1.1 BILLION by 2021.
WHY USE US
OTT allows us to identify and engage a unique/targeted audience that is committed to Television content, with the Precision of digital marketing. With this precision marketing, we can deliver your ads on a big screen or any other connected devices.
WHY USE OTT NOW
Not only is now the best time to advertise it is also critical in how you advertise. During this stay at home time for our country, it is critical to change your advertising to adapt to these new behaviors. For the first time in history, more internet is being consumed on laptops and TVs than phones. While at home consumers have elected for the larger screen when consuming their preferred content. With OTT you get the benefit of television advertising with the precision of digital marketing. This is an ideal time to capitalize on the inventory available to reach a much larger audience at a cost-effective price. We run ads only on premium content networks to capture your desired demographic.
OUR OTT/CTV + GEOFENCING STRATEGY
With our OTT relationships we have the capacity to identify your ideal customer and deliver a highly precise advertising campaign through OTT channels at a extremely high targeted match rate.
This high precision of digital marketing allows us to bring the view rate to above 95% as we target keywords, content consumption and all other online behaviors. We leverage this data to ensure your ads are delivered to your specific ideal customers as they are engaged in their preferred television content. Along with the OTT precision we have the ability to geofence this advertising to track and measure foot traffic generated from OTT marketing campaigns.
LET’S WORK TOGETHER
We would love to hear from you, and we would appreciate the opportunity to partner with you to grow your business.
Please complete the form on the right for a no-obligation needs analysis, or even if you just have a question about how to use Digital media to grow your business.